Versus Versace / SS16
For London Fashion Week in September 2015 the studio worked with My Beautiful City to create the catwalk show and event to launch Versus Spring Summer 2016 collection.
The studio designed a minimal environment that plays with perspective and infinity through the use of repetition and reflection. Following the main catwalk show, the event featured two bands giving live performances as well as a party. The ability to change the space dramatically, according to these different functions, was paramount.
Lightboxes, neon tubes and LEDs were used to create a sense of depth and take the eye beyond the perceived limitations of the actual physical scale of the space.
Client: Versus Versace
Commissioned by: My Beautiful City
Role: Catwalk show and installation design
Photos: John Adrian