Rag & Bone / AW13
Rag & Bone’s designers returned to their adopted hometown of New York to present their fall 2014 menswear collection. The studio created a photographic backdrop for the runway, featuring video images of each model as he walked.
The digital collage used slow motion cameras displayed on custom monolithic displays, to portray the clothes with a more relaxed, less stylised way. The effect was designed to both underline the fashion message and emphasize the ease with which so many incorporate Rag & Bone into their wardrobes.
As the models walked through the installation, three high speed cameras recording 1000 frames per second captured the models in real-time, creating a ‘digital echo’ that created an evolution-scale, warped sense of time. Adding in the mechanical, break beat version of Move on Up by Curtis Mayfield, the over all the effect was urban and optimistic.
Location: New York
Client: Rag & Bone
Commissioned by: Prodject
Collaborators: My Beautiful City
Role: Show design and delivery