Nike / Unlimited You
Charged with the role of designing the ultimate in immersive work-out experiences, the studio designed a trio of rooms within the Truman Brewery buildings in London, optimised to energise and envelop its audience in light and sound.
The installation experience led each group of participants from their kick off activity to the final, climactic class. The boxing and HIIT room's music and content were perfectly sequenced with the actions of the instructors, and each room was segmented into animated sequences that played out in 360° around the spaces using LED, lighting, lasers and projection, artfully increasing and maintaining heart-rates to attain the promised, ‘Unlimited You.’
Commissioned by: Nike
Role: Show concept and content design
Photos: Owen Richards