The studio was tasked by Nike through AKQA to progress their original interactive LED basketball court, introducing greater levels of innovation and participation. The 2015 state-of-the-art training camp saw Nike and basketball stars including Kobe Bryant and Lebron James uncover and motivate China’s future talent.
The studio together with AKQA worked to create an experience that is both unforgettable and highly functional in terms of technology, training drills and monitoring player progress. Innovations included one of the world’s most advanced uses of foot-tracking techniques for real time, on court feedback, as well as bespoke training apps, smart coaching tools and other responsive techniques.
The resulting LED court is a vibrant, interactive environment that is at the forefront of technology and experiential design, helping harness and encourage players’ passion for basketball.
Location: China
Date: 2015
Client: Nike
Commissioned by: AKQA
Role: Interactive court design and delivery