Nike / Innovation Summit
A collaboration with Bureau Betak, the studio were invited to create a series of installations at the 2016 Nike Innovation Summit at which the brand unveils its most pioneering new products to an audience of senior staff, influencers and the press.
Held in the James A Farley building in New York, the Nike Field of Play and Flyknit Pavilions were treated with a choreographed robot performance, each robot pulling a mesh of stretched fibres, onto which graphic elements were projected. The ceiling of the hall was interconnected with a latticework of laser lights.
Location: New York
Commissioned by: Bureau Betak
Role: Installation design and delivery
Photos: Brian Park