Onedotzero - Art x Brand

For the fourth session in the series, onedotzero welcomed Alexandros Tsolakis, Design Director of United Visual Artists, an art practice combining a wide range of disciplines including sculpture, installation, live performance, and architecture. Shane Walter, Creative Director at onedotzero, will lead a conversation on UVA's practice in addition to Another Space, a design studio established by UVA to develop collaborative projects with fashion and premium consumer brands such as Armani, Vivienne Westwood, Hèrmes, BMW Group and Nike.

Alexandros explored some of the grey areas and complex questions around balancing commercial work for brands and experiential marketing projects with self-initiated artworks and gave our take on the best options for structuring a studio so it accommodates both (and everything in between!).

Chris Bird