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Jay-Z / Blue Print III Tour

Jay-Z / BLUEPRINT III Tour

Jay-Z / BLUEPRINT III Tour

The Studio was  appointed as the creative director, stage designer, and content creator for the Jay-Z Blueprint 3 World Tour. The tour featured Beyonce, Rihanna and Kanye West as guest artists and was inspired by ever changing city and urban landscapes.

The Studio designed giant video canvases taking the form of colossal sculptural installations towering behind the performers, and produced video content and live camera effects.

Unlike traditional stage design, we produced a dynamic range for the Jay-Z Blueprint 3 project, creating a 3-dimensional stage setup utilising the same control system designed and developed for U2′s 360 tour and Massive Attack’s tours. 

Location: USA & Europe
Date: 2010
Client: Jay-Z
Commissioned by: Jay-Z
Role: Set and content design
Photos: James Medcraft

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