Hermès / Sound Of Silver

Hermès / Sound of Silver

Hermès / Sound Of Silver

Hermès / Sound Of Silver

The studio was invited to create a specially commissioned film for Hermès, to celebrate the launch of their new Pierre Hardy designed jewellery range.

What if silver had a sound? Chanting and enchanting chains, bracelets, rings are 'played' by laser light, to create the sound of Hermès Silver.

Out of obscurity a series of lasers strike jewellery placed on custom built metallic turntables, then moves over it, caressing its volume, and coaxes from it its own particular voice. With the Chaîne d’ancre collection and its variations, Initiale, Parade, Osmose and Etcaetera, each of Pierre Hardy's designs find musical expression in a intriguing new video from Hermès. The alien notes join together to create an experimental symphony.

Location: London
Date: 2013
Client: Hermès
Commissioned by: Hermès
Role: Film direction and technical production
Collaborators: Gand Films & Dan Paris
Credits: Directed by Caswell Coggins
Music: Yoggyone

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