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G-Star Feat. Pharrell Williams / Monument to the Living Sea - SS15

G-Star Feat. Pharrell Williams / Monument to the Living Sea - SS15

G-Star Feat. Pharrell Williams / Monument to the Living Sea - SS15

Parley for the Oceans addresses major threats towards the world’s most important ecosystem, planet earth’s oceans. The organisation commissioned Another-Space to join its renowned group of thinkers, artists and leaders to develop a bespoke installation.

The result was Monument to the Living Sea. It imagines the seabed covered in plastic; a completely still surface except for illusions and ghostly reminders of its previous life as a fertile, tempestuous force that was once in constant motion and now rendered lifeless.

The installation was designed for both the context of a catwalk show and to exist as a standalone art piece. It featured custom realtime responsive imagery, with a rear-projected ceiling, emulating an underwater environment.

Location: New York
Date: 2014
Client: G-Star
Commissioned by: Parlay
Role: Show design and content delivery
Music: Florian Schneider (Kraftwerk)

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