Cartier / Magicien

Cartier / Magicien

Cartier / Magicien

Cartier / Magicien

Fashion and luxury event production specialist K2 Japon approached the studio to create the experiential, spatial and installation design for the Asian launch of 'Cartier Magicien', the brand’s 2016 haute joaillerie collection. The exhibition took over the Tokyo National Museum for two weeks during October 2016 and a series of gala dinners for V.V.I.Ps held at Art Factory Jonanjima.

Light plays a key role in the design concept whilst the challenge lay in creating a contemporary yet subtle concept without eclipsing the Cartier Magicien collection itself. Three key ‘expressions’ guided the creative concept from the experience of entering the museum, the exhibition and negotiation rooms through to the dinners.

At the gala dinners, guests were welcomed via a courtyard where customised shipping containers, drilled with hundreds of holes, created the effect of sparkling light. The design continued into the main space where guests were treated to a performance by 'I Could Never Be a Dancer' that drew on the narrative of the three expressions; light, real and design, followed by a catwalk presentation of the Cartier Magicien collection.

Location: Tokyo
Date: 2016
Client: Cartier
Commissioned by: K2 Japon
Role: Exhibition and event design
Sound Design: Richard Pike

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